In a memo sent July 8 to tenure system faculty, deans, school directors and chairpersons, Interim Provost Thomas Jeitschko ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Marketing Objective Examples for a Trucking Company. Whether you've just started a trucking company, or have been in business for years, marketing objectives help you define what you want to ...

Promotional Excellence: It All Starts with Strategy Knowing where to play and finding the right balance between everyday low price (EDLP) and high-low can be challenging. We’ve already seen retailers ...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Marketing Strategy - Most trademark licensing relationships are defined and evaluated based on the terms in a license agreement contract. In the case of a brand extension license, there can be a lot ...

Using SMART goals can help your marketing team deliver new levels of success. Here's what they are and examples to help you get started.

Worse still, vague objectives make it harder for medical affairs, market access and other teams to develop programmes that complement marketing team activities. By contrast, strong marketing ...