Today, a leading strategy agency led by a former St. Louis-based political operative announced its rebrand to Objective Strategies ...

The Seattle Kraken have elevated Cory Murphy to Director of Player Development and Justin Rai to Head of Player Strategy.

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

Wal-Mart and Aldi have a company wide objective to keep costs low so that they can pass those savings onto the customer, Jaguar wants to be seen as a luxury car, so they price at a luxury price point.

Effective marketing objectives include a rich description of one or more market situations in terms of the needs, motivations and behaviours of each stakeholder. The ‘what’ of the marketing objective ...

Direct mail has two advantages for achieving this marketing objective: it is delivered by the most trusted brand in the U.S., and consumers trust print more than digital advertisements.

1. SMART Objectives for Online Marketing From organic search traffic to social media engagement, the internet is a huge source of potential new customers. Here are four SMART marketing objectives ...