In a memo sent July 8 to tenure system faculty, deans, school directors and chairpersons, Interim Provost Thomas Jeitschko ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

While spam usually has a negative connotation, especially in the context of promotions, it’s time to reclaim it and turn SPAM into something positive. Part one of this promotional excellence series ...

By contrast, strong marketing objectives guide the marketers and their agencies and enable cross-functional complementarity. To achieve that, they must include two essential components: the ‘where’ ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign ...

1. SMART Objectives for Online Marketing. From organic search traffic to social media engagement, the internet is a huge source of potential new customers.

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.