With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

AI tools can help supercharge your e-commerce marketing efforts. It helps you connect with audiences and personalize customer ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Expensify has made pricing and marketing adjustments to attract more new users. Read why my Buy rating for EXFY stock is left ...

La Center, WA / Syndication Cloud / July 08, 2025 / LeadMaker Media   Key Takeaways AI agents are streamlining lead ...

For example, advertising campaigns often focus on product features that are likely to benefit customers. Marketing develops materials and creates events that focus on generating attention to help ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

From affluent parents to regulatory changes, we look at the factors driving premiumization in China’s infant formula market - ...

It means that it could be cheaper to buy a ticket to that semi-final than buy a cheesesteak ($15) or beer ($14) inside ...

The National Retail Federation has sued to block a New York state law that requires retailers to disclose their use of “algorithmic” pricing.