A big lake, wind-swept dunes and sunshine. The new Fresh fragrance was crafted to evoke memories of a perfect Michigan beach vacation.

The fragrance industry throws some pretty fancy-sounding French at you, and nowhere is this more true than with strength statements. On every bottle you open, you’ll usually see a label that ...

Pure Michigan is partnering up with Michigan-based fragrance company The Aroma Labs for new seasonal scents for a travel ...