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A Pennsylvania court ruling that a nine-page gatefold ad sponsored by R.J. Reynolds (RJR) in Rolling Stone magazine does not violate the 1998 "Joe Camel" ban on cartoons in cigarette ads relies on ...
The most disturbing part of RJR's campaign is that it shamelessly appropriates the names and images of the locations involved to promote Camel cigarettes in ways that appeal to youth.
When R. J. Reynolds (RJR), the second largest U.S. cigarette manufacturer, brought its Joe Camel cartoon character from France in 1988 for use in the United States, it launched a controversy that ...
Camel Snus Mint offers adult tobacco consumers a traditional mint style with a proprietary blend of various mint flavors, according the company.
In 1992 a San Francisco attorney filed suit against RJR alleging Joe Camel was intentionally targeting minors, and that RJR profits from underage smokers had grown from $6 million to over $476 ...
Camel, introduced in 1913, has been RJR's best seller for years and is the only one of the company's cigarette brands to actually gain market share in recent years.
Camel Snus packaging change comes as trends in tobacco use and more adult smokers look for alternatives to cigarettes.
N.C. fights RJR's move out of state even before the company announces plans to do so.
RJR sold 2.8 million packs of Camel-branded menthol cigarettes and 2 million packs of Newport-branded menthol cigarettes in California in March 2022, according to Liber’s data.
Executives from Mezzina/ Brown wouldn’t comment on the Joe Camel campaign and referred calls to RJR.
The most disturbing part of RJR's campaign is that it shamelessly appropriates the names and images of the locations involved to promote Camel cigarettes in ways that appeal to youth.
RJR didn't retire its LBO debt until 1999--by selling overseas operations--and in the meantime Philip Morris toyed with its competitor, like a cat with a wounded mouse.
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