The new name signals a fresh chapter — one that makes it easier than ever to find the right PC while providing the same ...

Landor has created a new brand identity to position Pearson as a lifelong learning company. “Today, we are known as an educator textbook company, and we’re on a mission to change ...

Michele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding ...

An Xbox fan posts an image of an odd color shift for the brand's signage in a Walmart store, triggering discourse over the reason behind it.

The rebranding effort seeks to establish “consistent branding" across all State Department programs and offices to best ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.

Your home screen will change to reflect the streamer's updated name and logo, but it's unclear whether HBO Max's library will ...

According to The Verge, Microsoft has "essentially canceled" its native Xbox handheld to focus on the Xbox software platform. Microsoft is still working on the next-gen Xbox ...

Just as Warner Bros. Discovery is restoring the "HBO" to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.

St. Louis Blues unveiled a new logo and uniforms as part of a Winter Classic-inspired rebrand, leaving NHL fans divided on the changes.