Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

And because many businesses say they don't invest in SEO campaigns at all, doing even a small amount of optimization puts you ahead of much of the opposition. To get the most from your spending, think ...

Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the winner, Aryna Sabalenka, would see it after her victory. Ms. Sabalenka ...

“The best marketing doesn’t feel like marketing ... a report stating that 94% of Indian B2B marketers achieve high ROI with AI. With almost every marketer using AI to improve campaign returns and ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

The ramp-up time for sales development representatives can take 6-plus months. Attrition rates are climbing across B2B ...

British F1 team Aston Martin Aramco is partnering with beauty and wellness brands to grow its audience beyond motorsports.

What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...

Jacob Beau reveals secrets to 17X ROI on Meta ads! Learn to use the algorithm, build trust, and leverage AI for high-converting sales funnels.

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...