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A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Autocar has spotted a new Range Rover emblem, which appeared in a recent presentation to investors. While the first bespoke ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

Explore the best invoicing software for any business size in 2025. This expert guide compares tools for automation, ease of ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Or is the average person exposed to nearly 5,000 brand logos daily in advertising, but only the most effective ones stick in our minds? It's these compelling logos that help to build the vital ...