Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction ...

But what I really like is the addition of an interlocking 'STL' logo on the pant leg. This new mark (there are two others – one a fleur-de-lis and the other a trumpet featuring the famed Gateway ...

St. Louis Blues unveiled a new logo and uniforms as part of a Winter Classic-inspired rebrand, leaving NHL fans divided on the changes. The Blues announced on Tuesday that they’re beginning a ...

The new "STL" logo created by the St. Louis Blues for the Winter Classic is made to look like a treble clef. Ben Jackson/NHLI via Getty Images I’ve always been a sports guy.

The St. Louis Blues, in partnership with the NHL and adidas, revealed the Reverse Retro 2022 jersey for the first time on Thursday. Adidas/NHL By Alli Hebel, KSDK ...

ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season. On Tuesday morning, the Blues officially ...