In the end, each SaaS company has to decide the best course, based on its business goals, customer base, and competitive environment. TechCrunch Desktop Logo TechCrunch Mobile Logo Latest ...

Busy, independent business owners want to be spending their time delivering service, not buried in disconnected apps that deliver on only a portion of that goal.

1. Marketing Takes Priority Over Coding. While a well-functioning product is the backbone of any SaaS business, it is marketing that drives growth, customer acquisition, and profitability.

SaaS companies should shift from a focus on logo acquisition to customer success. This means prioritizing customer fit and aligning the entire go-to-market motion around identifying, acquiring and ...

How your business manages SaaS and prioritizes that for your organization can eliminate costly duplicate tools, subscriptions, vulnerabilities within your network, ...