The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S. sales.

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Axios reported today that the company’s products generate more than $200 million in annual revenue. Commure expects to achieve a positive cash flow, an important step toward profitability, by the end ...

Advertising and sales promotion (A&SP) expenditures increased to 5.4% of net sales in Q4 FY25, compared to 4.7% in Q4 FY24 and 3.9% in Q3 FY25, reflecting a push for demand generation.

This paper presents an ontology and process mining-based system that employs semantic technologies for targeted e-commerce marketing strategy suggestions. The proposed approach utilizes ontologies as ...

Flash sales are a powerful eCommerce tool that creates urgency and boosts short-term revenue. Learn how to use them to support your promotion strategies.

New Orleans Police Department Chief Anne Kirkpatrick announced Tuesday that all promotions within the department will be paused while an independent review is conducted for the testing process.

Motorcar Parts of America, Inc. (Nasdaq:MPAA) today announced the promotion of Craig Meadows and the addition of Jake Boggs to its traditional sales t ...

Sales and marketing promotions strategies focus must focus heavily on what the competition is doing, and how it goes about promoting its own products. Strategists have to ask if what the ...