About Promotion & Brand Awareness. The business terms "promotion" and "brand" are familiar -- but often hazy -- to new entrepreneurs, based on the different ways they're used by companies. Both ...

Advertising and sales promotions are two of the key components of a business, but they are distinct concepts that people often misunderstand. Advertising promotions are done to build brand image ...

He is an absolute legend in the world of marketing and I was fortunate enough to pick his brain regarding how sales and marketing teams can achieve brand parity.

Video marketing is not just a trend, it's a necessity for entrepreneurs who want to grow their brand awareness and sales in today's competitive market.

Kicking the Sales Promotion Habit Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.

Instagram tactics might target several of the following objectives: increase brand awareness, build customer loyalty, enhance and complement event experiences or drive sales.

Delco Sales announced a refreshed brand and new website, reflecting over 60 years of growth, innovation and commitment to ...

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

It’s important to shape a positive brand image and monitor your brand perception so you can fine-tune marketing messages to attract prospects and retain customers.

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

This is a 'best practice' piece on sales promotion and the brand. Whilst accepting that most promotional activity involves price there are other forms of promotion - sweepstakes, premium offers and ...