Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Sales of the luxury car manufacturer appear to have nose-dived following its controversial move to scrap its iconic 'growler' ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

Indian footwear sellers are capitalizing on the Prada 'sandal scandal' to promote Kolhapuri sandals, a traditional craft with origins in the 12th century. Sales have surged after Prada showcased ...

After a challenging two year period in the Chinese market, Apple has demonstrated a rebound in smartphone sales during the ...

From delivering real-time store data to at-home dermatology consultations, these companies are making AI strides in the ...

WWE superstars earn hefty salaries and amass wealth through wrestling, acting, and endorsements. John Cena tops the list with an $80 million net worth ...

Tariff-aware consumers are reshaping apparel shopping, shifting from want to need purchases. Learn why summer promotions ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Dinosaur fatigue may be a theme in “Jurassic World Rebirth,” but moviegoing audiences don’t seem to have that reservation.