YETI sale: deals from $17 @ Amazon Amazon is offering epic deals on YETI cups, coolers, ice buckets and more starting from ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...

In my 15 years of working with marketing leaders across Australia and globally, one consistent theme has emerged: the tension between brand and sales. It’s a tension that shapes budgets ...

Speaking onstage at Nvidia's annual GTC conference, Alicia Tillman, Delta's chief marketing officer, said the technology helped her to attribute $30 million in cash sales to its Olympics activity.

Anta holds a substantial 85% stake in Fila's operations within China, granting it exclusive rights over product design, marketing, pricing, and sales within this territory.

Men want to see more authentic and nuanced portrayals of themselves. Brands that let go of old stereotypes will not only build stronger connections but also drive real growth and positive change.

It's a common question for business owners in difficult markets such as Africa to wonder why they should bother with brand marketing. Besides, all you really want is sales, so why not just do hard ...

1 Align Goals Aligning your brand image and sales goals is the first crucial step. Your brand image is the perception consumers have of your company, and it should resonate with your target audience.