McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

July marks the mid-summer sales for many retailers, with online ecommerce giants like Amazon using email marketing tactics to ...

While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S.