While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Sales of the luxury car manufacturer appear to have nose-dived following its controversial move to scrap its iconic 'growler' ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Despite their steady shift towards packaged food and staples, FMCG companies have built few food brands at scale. After Aashirvaad, ITC Foods has switched to acquiring premium brands and extending its ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...

China's auto industry inflates sales by exporting new cars as 'used' with government backing. Local governments encourage this practice to meet economic targets, despite criticism and concerns about ...

From dealer engagement and trade show management to AI-driven marketing and teleservices, the company offers comprehensive support to increase brand visibility, generate leads, and drive sales. Media ...

Som Distilleries & Breweries has appointed Image Stereo to handle its public relations, brand, and product communications after a multi-agency pitch. The Delhi office will lead the account with ...