How to Create a Project Management Training Manual. ... Marketing promotion also includes sales promotion strategies, so coordinate your schedule with sales staff.

Advertising can have both immediate and long term effects on your company's sales volume, depending on your objectives. Short-term sales promotions tend to lead to higher sales volume more quickly ...

AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products ...

PepsiCo, Inc. (NASDAQ: PEP) ranks among the best FMCG stocks to buy. On June 24, PepsiCo, Inc. (NASDAQ:PEP) announced plans ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...