Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Objectives are what you want to achieve, like hitting a sales target. Strategy is your game plan for getting there, like how you’ll market your product or handle customers. Strategy is a big-picture ...

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research ...

Answers Define specific goals: Clear goals provide a framework for assessing campaign success. Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time bound.

In B2B marketing, aligning your sales goals with marketing objectives is crucial for success. Often, these two areas are at odds due to differing short-term and long-term focuses.

4. Reporting With clear and measurable goals and objectives agreed upon, reporting should reflect this as transparently and plainly as possible.

21 Examples of SMART Marketing Objectives for Your Team SMART objectives can help marketing teams turn their goals into business success stories. Here's how to get started.

We will go deeper into the components of building a SMART goal, but first, let’s discuss the why. Why Use SMART Goals Marketing professionals that create a plan are three times more likely to ...

Whether it’s increasing sales, driving leads or boosting customer retention, make sure your goals are measurable, achievable and aligned with your overall business objectives.

Almost 90% of marketing leaders are more focused on business objectives today than five years ago. However, only about a quarter start the planning process by identifying their desired business ...