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If you don’t recall, Apple previously pulled the AirPods Max firmware update that would bring these new features to the headphones. So far, Apple has only released a firmware update for AirPods Max.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name … ...

You can’t make this stuff up. Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once ...

The HBO Max logo is being displayed on a laptop screen in Krakow, Poland, on May 26, 2024. (Photo Illustration byKlaudia Radecka/NurPhoto via Getty Images) (NurPhoto, Klaudia Radecka/NurPhoto ...

It should. HBO Max was the original name for the streaming service when it launched in May 2020. In May 2023, HBO Max became, well, Max, with new streaming tier prices and a promise of more content.

WBD’s streaming boss JB Perrette said messaging around the Max password-sharing initiative will start getting “firmer and more visible to subscribers over the months to come.” So far a ...

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And the logo may be familiar to with a further nod to Warner’s heritage brand HBO in terms of both colour and typography. Max was created in 2023 from the combination of HBO Max and Discovery+.

Except, that purple didn’t last. Nor did the name. When HBO Max gained Discovery content after the Warner-Discovery merger, it rebranded again as just Max—and purple became blue.