Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

Google's parent company Alphabet released the branding for its new self-driving car company, Waymo, at a press conference in San Francisco on Tuesday.

This article is Part I of a two-part series by Laura M. Thompson, Ph.D., director of sustainable development at Sappi Fine Papers North America, and explains paper-related eco-logos.