News

These patterns underscore the evolving dynamics of the price-value correlation in consumer behavior. As prices continue to rise, it becomes crucial for businesses to understand how consumers ...
During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs ...
In today's digital age, businesses should understand human behavior's nuances to navigate the online world effectively. Cyberpsychology—the study of how humans interact with technology and how ...
New Delhi [India], April 22 (ANI): Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee, stated that a deep understanding of consumer behaviour and strong data-driven artificial ...
So, by understanding how packaging influences consumer behavior, you can better understand how to attract the right people to your growing business, no matter what you’re offering.
The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying ...
Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of disciplines, including economics, marketing, advertising, and psychology.
Eighty20, a consumer insights and data science firm, analyses the South African short-term insurance (STI) sector. The analysis delves into the demographics of STI holders, the economic and ...
Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of disciplines, including economics, marketing, advertising, and psychology.
Reviewed by Lexie CornerMar 5 2025. A recent study from the University of Surrey highlights that consumer hesitance and misinformation could impede the electric vehicle (EV) revolution.
Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee said that deep understanding of consumer behaviour and strong data artificial intellignece (AI) can help the company's growth.