What Colors Really Mean in Company Logos (Infographic) The psychology of color… plus some cool information about the cost of logos and the value of brands. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

4. Your logo should represent the target audience of your business. The style of your logo should mirror the aesthetic preference of your target audience. If your logo style is violently different, ...

Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy ...

The squares in data analytics company Eighty20's logo represent binary code: The top line, 1010000, represents 80 and 0010100 represents 20. EIGHTY 20 ...

The leaf in the letter "A" is intended to signify the company’s commitment to growth and freshness, according to a press release. The new logo for Giant stores includes a leaf design in the ...

Automaker logos are a fascinating part of car culture: a logo’s purpose is to represent a company and tell its story, being proudly displayed on every car it produces and sells. In the modern era, the ...

Dutch lighting company Signify does not expect a big financial impact from possible new U.S. import tariffs, ... Signify logo is pictured at the headquarters in Eindhoven, Netherlands August 30, ...