The skin care brand’s ‘Whatever the Weather Experience’ in London, UK, will spotlight new launch UV Fluid SPF 50, which uses ...

Simple Sugars hit the "Shark Tank" stage in 2013 and saw quick success, but was it able to maintain that momentum? Here's how the brand's business has fared.

A survey finds that Toyota is the most simple brand among automakers It was found to be most simple in the U.S. and globally Simple is better%2C the survey says Cars are hardly simple. They are ...

  (Image via Wikipedia) Brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and ...

A simple brand is consistent. Everything about your business should scream out the same brand. There’s unity. There’s alignment.

Brands with a simple proposition stand to prosper, according to new research, which reveals 62% of consumers will pay more for a simple experience.

Luxury Institute recently conducted an internal review of its database of client projects throughout its 15-year history, during which it has conducted hundreds of quantitative and qualitative ...

Brand simplicity is an asset. Simple brands don't have confusing products, services, and pricing - and that simplicity makes them attractive to consumers. See which US & global brands make the cut.

This will be the year that brands start to get serious about integrating Web3 (aka blockchains and cryptocurrencies) into the mass marketing ecosystem; mark my words. In 2023 there are three ...

Many brands feel a mounting disconnect between them and their customers. In other words, the brands’ reality and consumers’ perception of them is not always in alignment. This is not a ...