Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

The rise of merch: How today’s brands turned simple swag into sought-after collectibles What do a lock, a reusable tote bag, and a tracksuit have in common? Well, if they’re the cherry-shaped ...

The Beauty of Simplicity Simplicity is often the key to creating an impactful and memorable logo in branding and marketing. This principle holds in the beauty industry, where many top brands have ...

The Psychology Behind Logos Your logo taps into the deepest recesses of your customers' brains. It's not just about looking pretty; it's about triggering the correct emotional and cognitive responses.

The rise of merch: How today’s brands turned simple swag into sought-after collectibles What do a lock, a reusable tote bag, and a tracksuit have in common? Well, if they’re the cherry-shaped lock ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

A brand name is a decision that is very hard to change, and also we’re building our own legacy, so let’s rethink and we thought about it, couldn’t come up with anything, so it became Nothing.

The identification of potential growth drivers for your brand is key to this - and yet many brand teams struggle to ask the right questions when first undertaking this task.

Microsoft is grateful for the trust that people place in our products, services, and experiences. These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect ...