Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Frankly, though, snagging anything from Wolf for a price tag like this is a good deal. The brand is a standout in the world ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

As the quintessential symbol of everyday life, we have traced the history of this garment through 16 examples that made ...

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a ...

Google has updated the Bottom Corner Logo is now simply “Google Maps” instead of the old logo, making the style so innovative ...

Iconic logos like Apple's bitten apple and Amazon's A-to-Z arrow carry deep meanings, reflecting a company's heritage and ...

Importance of Logos in Business. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most ...

Logos help in the creation of a brand identity for a company or business because the primary uses of logos are to inspire trust, recognition and admiration for a business or product. A logo must ...

The brand's first logo debuted in 1952 and is officially known as the Porsche Crest. Designed by Franz Xaver Reimspiess, it features a horse in the center, inspired by Stuttgart's city seal.