For some organizations, the customer journey map is simple, at least when they start. The simple funnel formula of awareness, consideration, conversion and retention is a basic example.

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Marketers who want to build an emotional connection for their products, services, or content must be acutely aware of every curve and speed bump in the customer journey. An empathy map is of little ..

This comprehensive guide will explore the secrets to improving your customer journey ... with these maps, the better you'll truly understand the nuances of customer experiences. That will make ...