ShemeerSulaiman Kunju while working with a leading US member-owned financial institution, led the Synergy Banking Experience, ...

The line between customer and employee can sometimes get blurred quicker than one might think. For one shopper, a simple color mix-up led to an unexpected moment of confusion, but luckily it led ...

What if every customer interaction—every email, every tasting, every order—was part of a bigger plan to turn casual buyers into loyal evangelists? Join us on Wednesday, April 16th at 11 AM PDT for a ...

Marketing concept demonstrating the main stages of a customer journey. A man moves on the map of the purchase process ... you can break down each stage into smaller steps and tasks. For example, for ...

You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...