A good map helps you see the customer experience through the eyes of your customers. The post Customer journey maps: What you need to know appeared first on MarTech.

With any journey mapping project, you’ll always end up with a better understanding of your customers, including their thoughts, feelings, behaviors and pain points.

According to Gartner’s recent Market Guide for Customer Journey Analytics, customer journey mapping and automation was ranked second among brands’ CX priorities in 2020, and this trend is ...

Leaders without a clear vision and journey map are likely to direct an organization and its people to a road that leads to nowhere. One common adage states that many fail to plan but no one plans ...