“The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” Cooper says. “A lot of [the early logo designs we reviewed] were ...

ABC has unveiled a new logo, dropping the 3D version for a more traditional flat graphic logo that's simpler to use across formats. Plus Icon Film Plus Icon TV ...

Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But ...

With its characteristic slickness, Squarespace has teamed up with the Noun Project to give small businesses a tool to make their own logo. And it's good for designers too. Brands That Matter Final ...

The Clippers unveiled the logo for their new G-League affiliate, and it looks so much better than their own logo, which debuted to a lot criticism back in 2015. Here's the G-League team's logo ...

The logo is 10 years old, so it was time for a change, said Carmen Young, Whiteland’s director of administration. “Our old logo was a little over 10 years old and it was very complicated. It ...

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette.

You want your logo to be memorable, but easy to remember. Pick a color. Certain colors carry their own meaning, so your color choice needs to convey your company's message.

There is a simple reason for that also — the flag shown in the Team USA logo is still a legal flag of the United States of America. While not as famous as the Betsy Ross flag, the flag with the ...

Volkswagen’s basic logo design has remained fundamentally the same since the 1940s, with only minor changes over the years like taking off the bits that looked too swasticky or varying the ...