The logo is 10 years old, so it was time for a change, said Carmen Young, Whiteland’s director of administration. “Our old logo was a little over 10 years old and it was very complicated. It ...

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette.

With Adobe Illustrator, designing logos is made simple, but highly professional. Affinity Designer is an illustration software package for Windows, Mac, and Linux published by Serif.

You can use any image editing application, such as Microsoft Paint, to create a simple logo. However, if you want to create a complex, high resolution logo, you must use a full-featured graphics ...