Franchise marketers struggle to balance brand consistency with local needs. This ACHQ guide offers a roadmap: adopt a ...

Pirelli & C. S.p.A.'s board of directors has voted to end the control of Marco Polo International (MPI), Sinochem's investment vehicle, over the Italian tire maker.

Pirelli took a first step to distance itself from its main investor, declaring on Monday that China’s Sinochem no longer has control over the Italian tyremaker.

Pirelli’s board has voted to strip Chinese conglomerate Sinochem, its single largest shareholder, of control over the Italian tyre company amid clashes over its governance.

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled ...

So, get your guidelines, your brand knowledge bases, your brand rule-sets AI-ready. Stop sleeping on guidelines. They’re not a boring after-thought or a tome that you never refer to once they’re ...

Sinochem Group may keep three bankrupt oil refineries located in eastern China after auctions to sell them drew little interest from other companies, sources familiar with the matter said.

Chinese state-owned energy conglomerate Sinochem is selling overseas assets across nine countries, in a move driven by a need to streamline operations amidst challenging market conditions.

Two oil refiners in China run by chemical conglomerate Sinochem Group Co. were declared bankrupt, highlighting the headwinds older units face as margins plummet.

Chinese state-backed oil and chemicals company Sinochem is planning to sell its 40% stake in a U.S. shale joint venture with oil major Exxon Mobil, valued upwards of $2 billion, people familiar ...