Examples of High and Low Pricing Strategies. Small-business owners need to be experts not only at what they sell, but also in how they sell it.

Penetration pricing is a marketing strategy implemented to draw customers to a new product or service.

Penetration Pricing Examples. Penetration pricing is a marketing technique in which a company offers a new product at a price significantly lower than its competitors. Once it has gained a large ...

Price skimming is a strategy in which a company will list a product as high as possible, gradually reducing the price until it meets a market average.

5 pricing strategies to consider (with pros and cons) Skimming, anchoring, penetration; all ways to price products and services, but what do they mean? Here's how you can create a successful pricing ...

Penetration pricing at work Returning to our grocery example, you can see penetration pricing at work right now within the organic and natural foods sector.