You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really ...

You probably have a drawer full of T-shirts. Theyre comfy, easy to style, cheap and ubiquitous. But the T-shirt is anything ...

The future of the landscaped courtyard at 5455 Balsam is a sign of less eco-sensitive times in Vancouver, which back in 2011 ...

I do a lot of public speaking for business leaders about how using the science of happiness can improve their organization ...

The quintessential superhero has always stood for truth and justice, but the final part of his catchphrase has morphed to ...

By understanding your target audience, you can create a brand slogan that captures their attention, resonates with their needs, and establishes a strong connection with your brand. 3. Identify Key ...

“Liberty is for everyone. Those navigating life’s ups and downs, striving to live fully, even when things don’t go according to plan. This forms the basis of our expanded positioning.” ...

What is a Tagline? Think of a tagline as a signature line or catchphrase that sums up a brand's identity, products or mission. It's usually just a few memorable words to reinforce the critical ...

Social media users suggested that the slogan could set a harmful example, reinforcing insecurities about aging and self-worth. Selena Gomez attends the 31st Annual Screen Actors Guild Awards at Shrine ...

Previous research by Kantar highlights the branding power of slogans. When a brand name is included and consistently repeated, it becomes an established branding cue it suggests, increasing ...

In life, people tend to aim for something and soon afterwards they pursue another interest and they keep on doing it without any significant success. As a result, they get disheartened and become ...

The Challenges of Assessing Originality These examples illustrate the BPTO’s focus on originality and the ability of the slogan to transcend generic or promotional messaging.