Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

A slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate. And it’s working. If it isn’t broke, don’t fix it.

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time.

BOISE, Idaho – A state police academy leader has disavowed the slogan of the most recent graduating class urging one another to "go out and cause" post-traumatic stress disorder. Each class at ...

An icon in the shape of a lightning bolt. Impact Link Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good ...

What a slogan says about a city: 8 examples from around the world. Samantha Shankman. July 20th, 2012 at 4:39 AM EDT. ... with many of our followers sharing their own city’s slogan.

If you weren’t taking President Donald Trump literally, you were wrong. “Lock her up!” and “America First!” are more than just slogans. He’s stress-testing the government for ways to ...