Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

A slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate. And it’s working. If it isn’t broke, don’t fix it.

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time.

BOISE, Idaho – A state police academy leader has disavowed the slogan of the most recent graduating class urging one another to "go out and cause" post-traumatic stress disorder. Each class at ...

What a slogan says about a city: 8 examples from around the world. Samantha Shankman. July 20th, 2012 at 4:39 AM EDT. ... with many of our followers sharing their own city’s slogan.

BOISE, Idaho — A state-police-academy leader has disavowed the slogan of the most recent graduating class urging one another to “go out and cause” post-traumatic stress disorder. Each class ...