Explainer: Why does a giant global corporation care so much about the logo being used by a young Christchurch entrepreneur?

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

Standing out in a busy city like Los Angeles often comes down to what passersby notice first. Most people scan storefronts, ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Choosing a small business idea is about identifying where your strengths align with people's needs and what you can ...

Fake job candidates. Fake recruiters. Fake sales. Welcome to the Deepfake Economy.

Open your Facebook profile page; under the left hand menu bar, select "Add a Badge to Your Site." Use the automatically generated badge or select "Edit this Badge" on the right hand menu bar to ...

According to Entrepreneur, starting up a graphic design business can cost you between $2,000 and $10,000. This is a career that you can run from home on a freelancing basis.

In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...

Rochester-based branding firm ninety two adds production services after landing Frontier fleet deal, boosting growth and creating local jobs.

According to a TransUnion consumer survey in Canada, 70% of respondents said they’d be likely to answer calls from businesses with company name and logo; 61% said they didn’t answer a call due ...

Good Job I Own a Small Grocery Store. My Customers Insist on Doing Something Very Shameful. They can’t keep getting away with this. Advice by Laura Helmuth June 19, 20258:59 AM ...