The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Explainer: Why does a giant global corporation care so much about the logo being used by a young Christchurch entrepreneur?

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

These Amazon Prime Day Kate Spade picks are on sale at the outlet with additional savings when you buy multiple pieces.

This recall involves 509 Tactical 3.0 (Youth, Mountain, and Trail) helmets and 509 for Polaris Tactical 3.0 (Youth and ...

The best purses on sale during the 4th of July sales, including finds from Amazon, Kate Spade, Michael Kors, and more.

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Gridfinity is a modular, grid-based storage and organization system that’s optimized for 3D printing and rapid customization.

This classic tote bag is great for both work and play. Made from 100 per cent Saffiano leather, the bag features a centre-zip ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.