Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

With a degree in Communications from Temasek Polytechnic, Singapore, Lim started off in journalism, drawn to the visual ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...