A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

A new study of 5,000 U.S. adults found 77% of Americans now make mealtime decisions based on what’s trending online. And many ...

Over 9 in 10 teen girls say the sport makes them ‘more confident’ and able to deal with social media pressures ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

TikTok is pushing the app’s benefits for teens into as many faces as it can as the under-16 social media ban looms at the end of this year.

HBCU athletic departments and conferences should take inspiration from the NBA's approach to media rights, where they split their coverage across ESPN/ABC, NBC/Peacock, and Prime Video.

What Types of Content Work Best? It's not enough to post something and hope it sticks. Specific formats deliver better results across social platforms. Visual Content Reigns Supreme Humans are visual ...

A Skift research study confirms the growing trend of planning trips through social media. The data highlights the significant role of social media in shaping travel decisions for Gen Z and ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...