News

Harvard Business Review10h
Branding in the Age of Social Media - Harvard Business Review
Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...
IEEE1d
Algorithmic Analysis and Implementation Strategies For Targeted Advertising on Diverse Social Media Platform - IEEE Xplore
In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...
Business of Apps1d
Creative best practices for iGaming ads
A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...
Advanced Television1d
Data: Streaming and social media ads lead brand awareness
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...
Marketing Dive2d
Unilever debuts AI-driven design unit to wean brands off TV-first model
Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...
Marketing Dive6d
Digital media forecast to lead US ad industry growth in 2023
Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.