Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

A new study of 5,000 U.S. adults found 77% of Americans now make mealtime decisions based on what’s trending online. And many ...

Over 9 in 10 teen girls say the sport makes them ‘more confident’ and able to deal with social media pressures ...

Springboards’ new Creativity Benchmark test – backed by a number of advertising associations, including the 4As and the International Advertising Association – aims to assess an AI’s ability to ...

A social media planner works as a content calendar, organizing your posts by category, platform, date, and content type. This allows you to keep track of what you’ve published, when you’ve ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...