Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

A new study of 5,000 U.S. adults found 77% of Americans now make mealtime decisions based on what’s trending online. And many ...

Marketers in the U.S. will spend $80.6 million on social media advertising in 2022. ... and 27.7% use it to find inspiration for things to do and buy. In other words, ...

LTK Boost™, the new social media advertising solution from global influencer marketing platform LTK, allows brands to amplify creator collaboration content directly from the creator’s social ...

I n a world where social media dominates much of our daily lives, it's no surprise that many people turn to platforms like ...

Key Points. Social media is now the most influential source for travel inspiration, especially among Gen Z and Millennials. A Skift study shows 57% of travelers are comfortable booking high-priced ...

Having overtaken paid search last year, social media is forecast to total $247.3bn (£198.1bn) in 2024, up 14.3% year-on-year. Meta alone is on track to surpass linear TV in global ad revenue by 2025.

The evolving role of social media in travel and other key industry trends will be further explored at The Phocuswright Conference, taking place Nov. 13-15, 2024, in Phoenix, Arizona.