Social media marketing can be incredibly effective—and incredibly time-consuming.. However, there are ways to reduce the amount of effort needed to execute a successful strategy. An infographic (below ...

A proven path to success is segmenting your strategy into key stages, such as awareness, consideration, and conversion. An infographic (below) from Giraffe Social explores a funnel-based approach to ...

Social media can accomplish so many things for your business if you leverage it in the right ways. From building your brand to generating cold, hard sales, social media has a lot going for it.

Social Media Planner: How To Plan Your Content ... ClickMeeting utilized this strategy for their infographic on developing more interactive, emotion-driven sales experiences.

While B2B social media is maturing, this State of the B2B Social Media infographic from B2B Marketing indicates that B2B marketers still have a way to go in honing their social network tactics. Almost ...

Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. 13 min read ...

The infographic goes beyond the standard opportunities of Paid, Owned, and Earned Media (P.O.E.M.) and includes the more recent strategies of Promoted and Shared to create a complete picture of ...

Sometimes I feel it’s my life’s mission to get B2B businesses excited about social media marketing. Thankfully, I’m not alone in this. There are hundreds of infographics on this topic and we ...

Using social media allows companies to engage customers in real-time dialogue and build brand loyalty. "At least half of Twitter and Facebook users said they had become more likely to talk about ...

In fact, brands are also making serious investments in infographics and data visualization as a part of their marketing and communications strategy -- from IBM's Smarter Planet to GE's Data ...

A social media strategy that includes a competitor analysis will give you market insights so you ... blogs, podcasts, infographics, quotes, memes, carousel posts, company updates, Q&As, case ...