LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of ...

A long-standing practice in journalism is trying to avoid jarring juxtapositions between ads and news stories. For example, historically, advertisements for airlines were moved away from stories ...

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

A year since Netflix introduced ad supported plans, it will introduce something called binge ads, QR codes, and sponsorship deals across titles, moments and live content.

The Gabfest is one of more than a dozen Slate podcasts. The company was in at the inception, launching its first podcast 10 years ago. Now Slate’s corporate sibling, Panoply — part of The Slate Group, ...

As with other newsrooms, editorial work is separate from ads and sponsorships at NPR. And NPR journalists seem keenly aware of this, too. In a December story on the oil industry embracing terms like ...