Sports marketing: a recipe for success. The most important ingredient of any sports club is its members. Clubs can’t rely on prospective members to simply show up. Clubs need to employ strategic ...

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. The events of the last 14 months caught us all off ...

Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI. Christine Hall. 5:00 AM PST · January 28, ...

OpenSponsorship, a sports marketing platform founded in 2015, expects its revenue to more than double this year. The company has benefited from the NCAA allowing college athletes to make money off ...

This summer has been a festival of sports, and there’s still more to come with the Paralympics. Beki Winchel of Spiro explains why sports and experiential marketing make a perfect team.

BERWYN, PA — Playfly Sports has officially announced the acquisition of Paragon Marketing Group, a top-tier sports marketing agency renowned for its expertise in brand consulting, event creation ...

Color has the potential to mentally and physically stimulate its viewers, making it a powerful marketing tool for sports design and branding, writes Grace Fussell. 10 energizing color palettes for ...

County Mayor Weston Wamp said Wednesday that the county is planning to include $500,000 in the upcoming budget for a new Sports and Events Corporation. He said it will be headed by Tim Morgan, who ...