Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.

To court Gen Z's affinity for spicy foods, Sprite has launched a global campaign. The "Hurts Real Good" campaign positions ...

NASA astronaut Nichole Ayers photographed a rare atmospheric phenomenon over the US and Mexico known as a "sprite" that's ...

Cola’s lemon-lime soda as a cool complement to the fiery foods favored by Gen Z.