Applicability of Strategic Marketing in the Marketing Process. Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need ...

A strategic marketer has the power to drive the way you conceive, communicate and execute a business transformation.

Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI effectively.

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.

When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers' needs and wants should always be top of mind.

A marketing strategy may help a company build brand awareness and gain a competitive edge over its rivals.

Marketing strategy templates break down the process into manageable pieces, ensuring you end up with a strategy that’s measurable, ambitious, and achievable.

EverCommerce evaluates strategic options for its Marketing Technology solutions, focusing on core vertical SaaS offerings for growth.