Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position ...

That’s not a knock on your employees—marketing is a massive umbrella that spans everything from top-level business strategy to SEO. Evaluate staff capabilities by taking a critical look at skills.

But simply knowing the benefits of a great copy isn't enough. You need a process that ensures every communication piece aligns with your goals and delivers the results you're after. The Strategic ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

EverCommerce evaluates strategic options for its Marketing Technology solutions, ... The company began this review process in late 2024 and anticipates a sale in 2025.

Marketing is a long-term strategy and it builds upon itself. While it’s tempting to focus only on short-term tactics, it’s important to remember this when considering those budget cuts or even ...

Businesses are undervaluing the importance of strategic marketing skills, according to almost two-thirds of marketers. Some 64% of the more than 3,500 respondents to Marketing Week’s exclusive 2025 ...

This marketing strategy template makes the process as simple as possible. It’s actually one of ten free business templates you can download as a free bundle from HubSpot.

Strategic Marketing communications covers a dynamic and wide-ranging group of topics that are intended to build and maintain brand equity. These include advertising, sales promotions, public relations ...