The bottom layer of the strategic pricing pyramid builds on the creation of value inherent in your products or services. Value includes how important your product or service is to your clients ...

Cost-plus pricing's limitations can result in missed revenue opportunities and a failure to maximize profits. Value-based pricing can be a more effective strategy.

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many ...

Expert Opinion Strategic Pricing: Setting the Billable Hour at the Intersection of Psychology, Feedback and Growth If there's no pushback on new rates, the increase was too low, David Ackert ...

Tiered Pricing Strategies – Implementing differentiated pricing gives companies flexibility. By offering high-value and economy-tier product options, ...

CAMBRIDGE, Massachusetts, February 2 /PRNewswire/ — Pyramid Research's Ozgur Aytar will present at FTTH Council Europe's 7thAnnual Conference February 24-25 in Lisbon, Portugal, where she will ...