Cost-plus pricing's limitations can result in missed revenue opportunities and a failure to maximize profits. Value-based pricing can be a more effective strategy.

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many ...

Tiered Pricing Strategies – Implementing differentiated pricing gives companies flexibility. By offering high-value and economy-tier product options, ...

Threshold Pricing: Setting rates just below a significant round number can influence how fees are perceived. For instance, $490/hour feels more affordable than $500/hour, even though the ...